1 market · 1 product · 2 weeks · ca. 18 hours
Access Diagnostic
25.000DKK
A fixed-scope review of one product in one market: where access breaks, which evidence actually moves the decision, and what to do next.

MARKET ACCESS · HEOR · STRATEGIC ADVISORY
Evidence alone does
not create access
I connect evidence, patient needs and the decisions that shape access — with clarity, context and human judgement.
Discuss your access challengeStrategist. Lawyer by training. Published author.
OVERVIEW IN 76 SECONDS
76 seconds on what I do, how I think, and the ways we can work together. It reads with the sound off.
Ask the right questions
Make complexity meaningful
Connect value to decisions
Keep patients at the centre
A CLEARER WAY FORWARD
Independent strategic counsel at the intersection of evidence, patient needs and real-world decisions.
THE PERSPECTIVE BEHIND THE WORK
Proving value and creating access
are not the same job
The question is not only whether innovation works.
It is whether our systems recognise what matters to patients.
IDEAS THAT CHALLENGE THE STATUS QUO

REIMBURSEMENT & VALUE
Why demonstrating value is not the same as creating patient access — and what needs to change.
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HEOR & DECISION-MAKING
What happens when the category decides the value before the evidence is even considered?
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EXPERIENCE WITH A POINT OF VIEW
14 years across Pharma and MedTech. From global HEOR at Novo Nordisk to international market development at Coloplast across six markets.
I bring a legal foundation, a strategic mindset and a clear conviction: evidence should serve the decisions that improve patient access.
More about JasminWHAT THE WORK LOOKS LIKE
THE SITUATION
A rigid reimbursement environment where new MedTech categories had no real pathway — formal eligibility existed on paper, but practical access did not.
THE WORK
A multi-year strategy connecting unmet patient need to the decisions that shape access: mapping stakeholders, reframing the value story and building the evidence case step by step.
WHAT CHANGED
From no recognised pathway to a concrete route forward — with the decision-makers, evidence and sequence aligned. The kind of progress that takes persistence, not promises.
Anonymised. Client details stay confidential — the approach is what matters.
WAYS TO WORK TOGETHER
1 market · 1 product · 2 weeks · ca. 18 hours
25.000DKK
A fixed-scope review of one product in one market: where access breaks, which evidence actually moves the decision, and what to do next.
6 hours a month · minimum 3 months
18.000DKK / month
A standing senior line for the decisions that do not wait for a project — for teams that own the work and want a second opinion on the hard ones.
1 dossier up to 80 pages · 10 working days · ca. 15 hours
from22.500DKK
An independent read of the evidence you are about to put in front of a payer, a committee or a board — before it goes out.
SPEAKING & KEYNOTES
Keynotes, expert panels and workshops on evidence, patient access and the human judgement that connects them.
LET’S ASK BETTER QUESTIONS