SPEAKING · KEYNOTES · EXPERT PERSPECTIVES

A perspective
that moves the
conversation forward

Evidence-led. Practice-informed. Patient-centred. I bring a distinct voice to the questions shaping HEOR and market access.

KEYNOTESEXECUTIVE BRIEFINGSMASTERCLASSESEXPERT PANELSTEAM WORKSHOPS
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Jasmin Tiedemann in a professional conversation

FROM PRODUCT TO PATIENT

How an access game plan comes together

88 seconds · the kind of thinking I bring to the stage

CONVERSATIONS WORTH HAVING

What I speak about

Five topics, each adaptable to a keynote, a panel or a hands-on session. Every talk draws on 14 years across Pharma and MedTech and real access work in Europe and beyond.

01

Evidence is not access

Why proving value is only the beginning — and how reimbursement categories, decision frameworks and implementation shape what reaches patients.

  • Where access really breaks after a positive assessment
  • Reimbursement categories that decide value before the evidence
  • Case: reopening a system closed to new MedTech categories

For: Leadership, Market Access, Commercial

02

What do we choose to value?

Patient need, quality of life and societal impact. A critical look at what HEOR and SROI can illuminate — and what decision-makers still need to consider.

  • Patient and societal value beyond cost per QALY
  • SROI: what it shows and where it stops
  • Telling a value story payers can act on

For: HEOR, Medical, policy and patient organisations

03

AI needs human judgement

What AI changes in HEOR, and what it cannot replace: context, judgement, meaningful questions and responsibility for the interpretation.

  • Where AI genuinely speeds up evidence work
  • The questions only people can frame
  • Accountability for the interpretation

For: HEOR and evidence teams, conferences

04

A new assessment landscape

JCA and the European evidence landscape: shared clinical assessment is not a shared reimbursement decision.

  • What JCA changes — and what stays national
  • Planning evidence for European and local decisions at once
  • Practical implications for launch sequencing

For: Pharma and MedTech leadership, Market Access

05

From evidence to game plan

How to turn a product, a set of markets and a pile of evidence into a sequenced access plan with owners, stakeholders and roadblocks named.

  • Mapping hospitals, payers and decision-makers
  • Ranking evidence by decision impact
  • Roadmaps, governance and the next 90 days

For: Cross-functional launch and access teams

FORMATS

How it can work

Keynote

30–45 min

One clear argument, built for a conference or company event.

Expert panel

45–60 min

A grounded voice on HEOR, access and policy questions.

Executive briefing

60–90 min

Leadership framed around the access decision ahead.

Masterclass / workshop

Half or full day

The frameworks applied to your product, market and evidence.

Every talk is tailored to your audience. Formats and lengths are indicative; nothing is booked until we have agreed date, scope and fee.

MY CONVICTION

More evidence is not the goal
Better decisions are

A strategic perspective grounded in 14 years across Pharma and MedTech,
international market experience and a legal foundation.

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