Five topics, each adaptable to a keynote, a panel or a hands-on session. Every talk draws on 14 years across Pharma and MedTech and real access work in Europe and beyond.
01Evidence is not access
Why proving value is only the beginning — and how reimbursement categories, decision frameworks and implementation shape what reaches patients.
- Where access really breaks after a positive assessment
- Reimbursement categories that decide value before the evidence
- Case: reopening a system closed to new MedTech categories
For: Leadership, Market Access, Commercial
02What do we choose to value?
Patient need, quality of life and societal impact. A critical look at what HEOR and SROI can illuminate — and what decision-makers still need to consider.
- Patient and societal value beyond cost per QALY
- SROI: what it shows and where it stops
- Telling a value story payers can act on
For: HEOR, Medical, policy and patient organisations
03AI needs human judgement
What AI changes in HEOR, and what it cannot replace: context, judgement, meaningful questions and responsibility for the interpretation.
- Where AI genuinely speeds up evidence work
- The questions only people can frame
- Accountability for the interpretation
For: HEOR and evidence teams, conferences
04A new assessment landscape
JCA and the European evidence landscape: shared clinical assessment is not a shared reimbursement decision.
- What JCA changes — and what stays national
- Planning evidence for European and local decisions at once
- Practical implications for launch sequencing
For: Pharma and MedTech leadership, Market Access
05From evidence to game plan
How to turn a product, a set of markets and a pile of evidence into a sequenced access plan with owners, stakeholders and roadblocks named.
- Mapping hospitals, payers and decision-makers
- Ranking evidence by decision impact
- Roadmaps, governance and the next 90 days
For: Cross-functional launch and access teams