For Pharma and MedTech teams facing complex access questions — and looking for a perspective that connects evidence to the decisions ahead.
THE WORK IN SHORT
From value to access, in 76 seconds
Then read on to the defined engagements below — the video shows where each one sits.
01
Market Access Strategy
Strategic support to connect unmet patient need, reimbursement requirements and the realities of individual markets.
Access barriers and opportunity mapping
Reimbursement and stakeholder strategy
Cross-market strategic sparring
02
HEOR & Evidence Strategy
An independent perspective on whether your evidence addresses the decisions that shape access — not simply whether it adds another analysis.
Evidence-to-access reviews
Value propositions and value storytelling
Patient and societal value, including SROI
03
Strategic Sparring & Workshops
Focused conversations and workshops for teams navigating HEOR, European assessment developments and the role of AI.
JCA and national decision relevance
AI, context and human judgement in HEOR
Cross-functional alignment and workshops
ENGAGEMENT OPTIONS
Ways to work together
Six defined engagements, each with a fixed scope, a clear deliverable and a price. Start with the smallest one that fits the decision in front of you — most teams grow into the next.
01 · Access Diagnostic
25.000DKK
1 market · 1 product · 2 weeks · ca. 18 hours
A fixed-scope review of one product in one market: where access breaks, which evidence actually moves the decision, and what to do next.
60-min kick-off and up to 3 stakeholder interviews (45 min each)
Review of up to 10 existing documents (dossier, value story, submissions)
Barrier map: up to 10 access barriers, scored and prioritised
Written roadmap (8–12 slides) with owners, sequence and next 90 days
90-min read-out session with your team
Not included: new analyses, modelling or market travel
02 · Monthly advisory
18.000DKK / month
6 hours a month · minimum 3 months
A standing senior line for the decisions that do not wait for a project — for teams that own the work and want a second opinion on the hard ones.
6 hours a month, used as calls, document reviews or meetings
Up to 2 scheduled sessions (60–90 min) each month
E-mail questions answered within 2 working days
Quarterly access review (included in the hours)
Unused hours roll over one month; extra hours 3.000 kr./hour
03 · Evidence & submission review
from22.500DKK
1 dossier up to 80 pages · 10 working days · ca. 15 hours
An independent read of the evidence you are about to put in front of a payer, a committee or a board — before it goes out.
Review against the decision and criteria it must serve
Gaps, weak points and the 5–10 most likely objections
Written read-out (4–6 pages) with prioritised fixes
60-min follow-up session
Larger dossiers or extra rounds quoted separately
04 · Fractional project leadership
from60.000DKK / month
Ca. 40 hours a month · minimum 3 months
I take the lead on an access project end to end: the roadmap, the stakeholders, the governance and the roadblocks that need clearing.
Ca. 40 hours of project leadership a month (approx. 1 day a week)
Project charter, roadmap, milestones and RAID/risk log
Stakeholder map and engagement plan, kept current
Weekly 30-min status and 1 SteerCo a month (prep, facilitation, minutes)
Monthly written status report
Handover plan your team can run
Extra hours 1.600 kr./hour; travel billed at cost
05 · Custom template set
from25.000DKK
5 templates · ca. 15 hours · 3 weeks
The five templates from the complete pack, adapted to your portfolio, your market and the way your team writes submissions — so the decks carry your logic, not a generic one.
Your stakeholders, competitors and brand colours in place
1 round of revisions
60-min onboarding session for your team
Team licence for up to 10 users
06 · Template membership
9.900DKK / year
12 months · team of up to 10
For teams facing the same questions year after year: current editions, new templates before anyone else sees them, and a quarterly session on what has changed in evidence and reimbursement.
All 5 decks, current edition
At least 2 new templates a year, before public release
Updated editions when the evidence or rules change
4 members' sessions a year (60 min) on evidence, reimbursement and JCA
Licence for up to 10 users
07 · Evidence-to-Access Strategy Sprint
from45.000DKK
1 product · up to 3 markets · 3 weeks · ca. 32 hours
An intensive sprint that connects the clinical value of your product, the evidence you still need, what stakeholders prioritise and the practical requirements of the markets you are entering.
Half-day kick-off workshop (3 hours)
Value proposition and comparator review
Evidence questions ranked by decision impact
Reimbursement barriers and likely objections per market
Access roadmap (15–20 slides) with owners and timing
2-hour closing workshop
08 · International Market Prioritisation
from35.000DKK
6–8 markets · 3 weeks · ca. 25 hours
A structured answer to which markets you should enter first, and why — built on market attractiveness, reimbursement complexity, access to decision-makers, evidence requirements and competition.
Scorecard across 6 dimensions for each market
Ranked shortlist with the trade-offs named
1-page barrier-to-entry note per market
Recommended launch sequence
90-min read-out session
Each extra market 4.000 kr.
ALSO AVAILABLE
Mentorship & career sparring
For HEOR, market access and evidence teams who want a senior perspective on their own development — one conversation at a time.
3.000DKK
All prices in DKK, VAT included. Engagements outside Denmark add travel time and cost. Nothing is booked before we have talked — you describe the decision, I tell you honestly whether this is the right format for it.
Turning complex market access challenges into credible policy positions, collective action and meaningful change — drawing on experience with manifestos, white papers and industry alliances.
The product
How do we create access for a specific technology?
The organisation
How do we align companies, clinicians and other stakeholders around a shared goal?
The system
How do we formulate evidence-based recommendations that address barriers in the system itself?
01
Strategic Advocacy & Policy Development
From market barrier to policy change
For organisations whose access depends not only on their own product, but on structural conditions in the system.
You receive: A strategic advocacy plan with clear goals, documented arguments, prioritised stakeholders and next steps.
Analysis of the policy or reimbursement challenge
Mapping of decision-makers and stakeholders
Policy positioning and core messages
Prioritised recommendations and policy asks
Stakeholder engagement and advocacy roadmap
02
White Papers & Policy Position Papers
Evidence into influence
Not copywriting — analysis, strategic argument and evidence, written by someone who knows how access systems work.
You receive: A finished document with clear argument, documented sources, a defined position and usable recommendations.
White papers with evidence, analysis and recommendations
Position papers stating a clear professional stance
Policy briefs that distil complexity into a decision basis
Consultation responses
Evidence-based recommendations to improve patient access
03
Industry Alliances & Coalition Building
From fragmented voices to collective action
Many structural challenges are bigger than one company. I help several actors find common ground around a well-defined goal.
You receive: A structured alliance with a clear purpose, a shared narrative and a plan for the work ahead.
Mapping of potential alliance partners
Shared interests and conflicting positions
Facilitation of strategic meetings and working groups
Common agenda, principles and governance
Engagement plan with owners, milestones and outcomes
04
Manifestos & Collective Position Statements
Give a shared challenge a clear voice
A manifesto sets out a shared vision and core asks; a white paper goes deeper into evidence and reasoning. I facilitate the whole process — from defining the problem to validating a shared position.
You receive: A professionally written manifesto or joint statement, backed by clear argument and prioritised asks.
Roundtables, advisory sessions and stakeholder dialogues around a concrete market access challenge.
You receive: More than a well-run meeting — documented insights, areas of agreement, open questions and recommended actions.
Agenda design
Participant selection and mapping
Facilitation of the dialogue
Synthesis of key insights
HOW TO ENGAGE
Four ways in
01 · STRATEGY
Advocacy Strategy Sprint
from45.000DKK
1 policy issue · 4 weeks · ca. 30 hours
A focused analysis of the challenge, with a policy position, stakeholder strategy and action plan.
Kick-off workshop (2 hours)
Policy and reimbursement analysis of 1 issue in 1 country
Map of up to 20 decision-makers and stakeholders
Position, 3–5 policy asks and core messages
12-month advocacy roadmap
90-min closing session
02 · CONTENT
Policy & Thought Leadership Package
from60.000DKK
1 paper · 6 weeks · ca. 40 hours
A white paper, position paper or manifesto with evidence, recommendations and a plan for use.
1 paper of 8–12 pages with referenced evidence
1-page executive summary
2 rounds of revisions
Plan for launch and use with stakeholders
Design and translation not included
03 · COLLABORATION
Industry Alliance Development
from25.000DKK / month
Ca. 16 hours a month · minimum 6 months
A longer engagement to establish a shared agenda, allocate responsibility and build a coherent engagement strategy.
Ca. 16 hours of facilitation and coordination a month
1 alliance meeting a month (prep, facilitation, minutes)
Shared agenda, principles and governance in the first 2 months
Engagement plan with owners and milestones
Quarterly progress summary
04 · FACILITATION
Stakeholder Roundtable & Consensus Workshop
from30.000DKK
1 session · up to 15 participants · ca. 20 hours
A facilitated session on a concrete problem, with structured dialogue and a closing report.
Agenda design and participant mapping
1 facilitated session of up to 3 hours
Closing report (4–6 pages) with agreements, open questions and actions
Venue, catering and travel not included
I offer strategy, evidence-based policy work and facilitation — not guaranteed political outcomes. Examples from previous work are shared only where confidentiality allows.
With a short conversation about the decision you are facing. If I am not the right person for it, I will say so — and point you somewhere better.
What do you need from my team?
The decision that matters, the evidence you already have, and access to the people who own the market. Everything else I can work with.
How quickly can you start?
Diagnostic and review engagements usually start within two weeks. Longer engagements are planned around the one I am already running.
Do you work with both Pharma and MedTech?
Yes. My own work has run across both — from global HEOR at Novo Nordisk to international market development in MedTech.
Can you work across markets?
I have worked on access in Spain, the US, Canada, Poland, Brazil and South Africa. I work in the market you are facing, not a generic model.
How is the work documented?
Every engagement ends with something written you can act on — a roadmap, a read-out or a plan — plus a session where your team takes it over.
WORKING TOGETHER
The right scope starts with the right conversation
A focused review, ongoing strategic sparring or a team workshop. We start with your access challenge and agree a scope that serves the decision — not the other way around.
LET’S ASK BETTER QUESTIONS
What is standing between your evidence and access?